It's still going to work the same way", my exasperated spouse hissed into my ear as I grabbed containers after containers of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for good packaging, I have a prevailing right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' product packaging. I got 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated hubby running after me in slow movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'must keep for referral' clear folder. I don't keep a lot of things in there because I am pretty selective about the styles that I like, but these packaging styles made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why invest so much money on the packaging?" Perhaps you're likewise thinking that the cash needs to go towards developing much better quality items ... for faster shipment choices ... or perhaps the loan ought to go towards investing prospective customers to pricey dinners in Italian restaurants. It's your call, truly.
The more effort you read more put into creating your packaging, more consumers will take a look and stop at your product packaging or what's inside the packaging. Now, does it make sense for me to say now that when they take and stop notice of your product packaging, your opportunity of getting them to buy your product increases?
You see, the role of packaging is to get the consumer's attention. And without an electrifying more info packaging, consumers are going to walk past the heaps and loads of other rival products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging. Once they stop and have a look, you've won the first round.
Consider it!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'lady on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the product packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'must keep for reference' clear folder. I do not keep a lot of things in there since I am pretty selective about the designs that I like, however these product packaging styles made the cut. The more effort you put into creating your product packaging, more consumers will take a look and stop at your packaging or what's inside the confectionery packaging materials.